Case Study Archive - Page 92 of 332 - Event Marketer
IBM Reveals New Tech With a 3D Stage Environment
How do you transform big data and analytics into a stage-worth production sequence? IBM Insight in Las Vegas, a large tech conference that reveals each year the newest innovation and industry trends in analytics, cloud, mobile and Internet of Things, transformed the stage for its opening performance of the general session on day one into...
John Deere Hosts an Event Within an Event at L.E.A.D.
For its internal event for dealers and farmers, John Deere leveraged an intimate activation strategy in a big arena. The event featured a small structure inside the iWireless Center in Moline, Ill., modeled after a classic silo that inside served as the main stage area. Outside the silo structure, various booths and activations lined the...
Cisco’s Special Effects Prompt Audience Participation
With the theme Full Speed, the general session for Cisco’s GSX FY17 conference for 18,000 members of the company’s sales force needed to “break barriers” and highlight the forward momentum envisioned for the company. Insane A/V elements, coupled with special effects that allowed the audience to become part of the show, broke production barriers, too....
Symantec Unveils World’s First Tight-Ratio LED Ring
Everyone knows that when you break up with someone, you’ve got to make a statement at your next public outing. That’s exactly what Symantec did last winter at the RSA Conference after splitting with storage company Veritas to become a strictly security-focused operation. Equipped with the world’s first tight-ratio LED ring, the brand showed off...