Case Study Archive - Page 90 of 332 - Event Marketer
AMC Leverages Gamification to Boost Programming
Attendees at Comic-Con have come to expect immersive experiences and credible representations of their favorite programs. The Abigail Experience at San Diego’s 5th Avenue Pier during Comic-Con 2016 with its interactive games and technology offered a personalized “Fear the Walking Dead” journey based around survival. The activation generated press and encouraged tune-in for the second...
AWS Updates its Dev Conference With Digital Signage
The digital signage at last fall’s Amazon Web Services’ AWS re:Invent conference replaced traditional printed signage with a flexible, scalable solution that communicated updated content and relevant information to attendees throughout the event. And with attendance more than doubling year over year for the conference, the need for frequent updates on locations, times and anticipated...
Cisco Boosts its IoT Tech with Immersive VR
After dipping its toes into virtual reality at this year’s Internet of Things (IoT) demonstration area, Cisco’s attendee engagement at Cisco Live will never be the same again. Oculus Rift and VR Cardboard experiences, along with a mouse-enabled 360-degree video engagement, generated buzz at the event and drove traffic to the booth. Cisco was so...
Budweiser Quenches Festivalgoers’ Thirst for Tech
As a first-time beer sponsor at South by Southwest (SXSW), Anheuser-Busch InBev wanted to give attendees a taste of its market leadership—as well as its Budweiser Signature Draught. The Budweiser Beer Garage at the SXSWi festival, inspired by the actual Budweiser Beer Garage in Palo Alto, CA, did just that. A 4D immersive virtual reality...