Case Study Archive - Page 324 of 332 - Event Marketer
Nikon Stages Photo-Friendly Weddings in 13 Cities
To celebrate the release of its Nikon 1 compact camera, Nikon gave media and sales reps a challenge: Capture the most emotional moments of an exciting event. But there was also a unique hook—participants wouldn’t find out what they would be photographing until the day of the event. The element of surprise would, in part,...
Nike Builds Actions Sports Cred with L.A. Tour
Who is the chosen one? To answer that question, Nike launched the global online web reality competition series “The Chosen,” and hit the road with the Chosen Tour, a series of hyper-local skating and surfing events. Amateur extreme athletes could enter for a chance to appear on the series by submitting videos of themselves shredding...
Nickelodeon Gets 1.7 Million Kids off the Couch
One afternoon each year, on Worldwide Day of Play, Nickelodeon and its sister networks go dark, turning off programming to demonstrate the importance of addressing childhood obesity. When the network decided to turn the event into its biggest-ever celebration of active play, it partnered with the President’s Council on Physical Fitness and committed its resources...
New Balance Uses Urban Race to Build Store Traffic
To excite New Yorkers about the opening of its first New Balance Experience store in North America, New Balance developed a four-week campaign centered on a proprietary mobile game called Urban Dash. The brand challenged runners to race for the chance to win shoes and gift cards. Available from the Apple app store and the...