Case Study Archive - Page 313 of 332 - Event Marketer
Hilton Leverages Crowdsourcing to Engage Emloyees
Hampton Hotel’s 2014 Ultimate GM Huddle, which took place in Orlando, was a five-star experience for the 2,000 general managers in attendance, and the two-tiered registration technology behind the event was a major reason why. Before the launch of the conference website, dubbed Hamptonality Unleashed, the brand deployed a targeted email campaign that included a...
Puma Transforms L.A. Studio into Jamaican Party
To showcase the launch of its Jamaican-inspired FAAS running collection and to fortify its brand equity among Los Angeles celebrities, Puma transformed a raw space at Siren Studios into a 7,100-square-foot Jamaican street fair. With a Rastafarian vibe and island rhythm filling the air, the event created a 360-degree Puma brand experience that focused on...
Rock Star Set Elements Drive Engagement for Primerica
For its national convention at Atlanta’s Georgia Dome, Primerica created a supercharged environment. A massive stage set featuring nearly 3,000 square feet of LED video spread across 27 separate displays anchored the experience. A spectacular four-minute opening starring the new corporate logo surrounded the audience with rock-concert lighting and concert-quality sound. Video animation, interactive pick-ups,...
Nutmobile Helps Planters Spread Eco-Friendly Message
Planters’ Naturally Remarkable Tour was designed to spread the brand’s sustainability message and get samples to consumers in 16 cities. For the effort, which lasted from February through August, Planters transformed a 25-foot Isuzu biodiesel truck into the peanut-shaped vehicle called the Nutmobile. The experience included a photo op with Mr. Peanut—attendees could download photos...