Case Study Archive - Page 302 of 332 - Event Marketer
Sports Illustrated Transforms Swimsuits into Sales
Sports Illustrated’s swimsuit issue, which sells more than a million newsstand copies each February, has become more than just a cultural icon–it has become the center of a robust event marketing initiative for Time Inc. Activities are centered on Launch Week, an event romp that kicks off with a press bash in New York City...
Oculus Connect Blends Conference with Hands-On Demos
Oculus may be all about virtual reality, but its first developer conference had two very real goals in mind—to keep those developing Oculus-compatible content and technology in the loop with upcoming Oculus technology and to excite developers about its products. It delivered on both counts. To attract current and potential developers, the conference featured keynote...
EMC Launch Event Redefines ‘Tunnel Vision’
The media, analysts, bloggers and VIPs who attended EMC’s Redefine Possible launch event knew they were in for an experience from the very beginning. Maybe it was the location—London’s historic Old Billingsgate Market, originally a fish market built in 1875 that had been transformed into a high-tech meeting space. Maybe it was the TARDIS police...
Accenture Cube Immerses Attendees in an A/V Experience
Accenture was on a quest to differentiate itself from its competitors by highlighting its digital resources and services, all of which are united under the Accenture Digital banner. To drive home that difference among clients and potential new customers who often can’t tell one digital consulting company from another, and to influence the executives who...