Archives: Case Study

To celebrate Super Bowl XLVIII in New York City and thank the Tri-State area for its business, PepsiCo created #PEPCITY, a 10,000-square-foot pavilion erected in Bryant Park. Strategically positioned as an entertainment-based alternative to the hundreds of football-related brand activations across the city, #PEPCITY combined gourmet food with music, art, sculpture, architecture, poetry, Broadway, multimedia […]

American Express’ activation at Pinehurst, home of the 2014 US Open, was as smooth as a well-honed golf swing that landed the financial services company straight into the digital age with the MyOpen Pass RFID Experience. The engagement allowed cardmembers to digitally capture their visit in a relevant, shareable and personalized way while connecting to […]

To forge a deeper relationship with its consumers, Smirnoff marketers decided they would transform them from local event attendees into international event partners. The resulting program was called Smirnoff Nightlife Exchange Project. It gave consumers a forum for sharing ideas about their ideal nightlife events—the best of which Smirnoff would later bring to life. Consumers […]

From the chandelier covering the entire reception space to the giant four-sided projection cube hanging just below it to the two massive curved screens surrounding the presentation space, the message came through loud and clear: AOL is connected. The connected theme positioned AOL at the forefront of the best of TV and digital media and […]

History buffs are well aware of the chaos and brutality of the French Revolution. Now, thanks to the Assassin’s Creed Experience, attendees at Comic-Con got to participate in an obstacle course that replicated the look and feel of 18th century Paris and learn how to move like a true assassin, achieving the same sort of […]