Case Study Archive - Page 267 of 332 - Event Marketer
Nationwide and NASCAR Event Honors Hospital Patients
To leverage its position as a key stakeholder within NASCAR’s efforts to benefit Nationwide Children’s Hospital (NCH), Nationwide Insurance created and executed the inaugural Nationwide Children’s Hospital 200, the first NASCAR Nationwide Series race at Mid-Ohio Sports Car Course in Lexington, OH. A promotional event took place before the race where hospital patients had the...
U.S. Cellular Campaign Boosts School Sports Programs
U.S. Cellular needed to repair some ill will that had been caused during a difficult migration to a new billing system (leaving many current customers temporarily without service and occasional random invoicing issues). To position the brand as a part of the fabric of the local community in eleven tier-two markets, it created a localized...
Arby’s Feeds Kids with Hungry for Happiness Campaign
In addition to supporting a really important cause, the tour supported Arby’s business objectives by aligning the schedule with targeted revitalization markets, markets slated for restaurant remodels, new builds and increased training development. The traditional gala fundraising event is going mobile and guerrilla as brands seek a closer connection to the people they’re helping. Summer...
Hexagon’s Live Stream Engages Global Audiences
When Hexagon, a maker of design and visualization software for 3D modeling, saw that it was time to take its legacy user conference onto the web, live streaming was the clear way to go. But it needed to impress—as a leader in the virtual visualization industry itself, streamlined and seamless technology is an imperative for...