Case Study Archive - Page 236 of 332 - Event Marketer
Jaguar Takes Journalists on a Glam Journey to Cabo
It isn’t often that journalists get behind the wheel of a glam car like the Jaguar 2007 XK, but that’s exactly what happened when 60 writers from publications such as The Car Connection and Men’s Journal and newspapers in Chicago and San Diego got to rub shoulders with Jaguar execs and take the car out...
Spray-Painted M&M’s People Invade Times Square
Time was, the sight of scantily clad people hanging out in Times Square wasn’t that big a deal. But with the district’s family-friendly cred firmly in place, and mid-December temperatures being what they are in the Big Apple, Mars knew it could turn up the hype for the opening of its M&M’s World New York...
Nintendo Takes Over Hollywood’s Kodak Theatre
It has been a big couple of years for the major players in video games. On the heels of Microsoft’s Xbox megalaunch a year before, Sony rolled out its highly anticipated PlayStation 3 in 2006. Which meant that when E3 came around, Nintendo needed to separate itself from those rivals for the introduction of its...
Pontiac Revs Up Drivers Via ‘Apprentice’ Sponsorship
Pontiac used its sponsorship of NBC’s “The Apprentice” to spread awareness of its all-new Solstice roadster. It was all designed to pump up demand for an early order program that would build buzz around the first 1,000 Solstices available to the general public. One of the tasks on the show focused on teams of contestants...