Case Study Archive - Page 224 of 332 - Event Marketer
Sony Showcases Handycams with Shoebox Displays
To reinforce its position as the leader in HD, Sony made its way to seven malls across Australia to showcase its range of HD Handycams. Market research found that most people still prefer to take and save still photographs rather than video, so Sony played on the theme of kept photos by creating an oversized...
PlayStation Woos Singers with Mall Activations
To create buzz and increase sales for its SingStar collection, PlayStation took malls across the country by storm with SingStar on Tour. Using a branded, 22-foot Sprinter Van as the centerpiece at each mall, PlayStation set up a fully branded stage and four gaming stations showcasing a different title in the collection on PlayStation 2....
Spa Experiences Drive Aquafina Plus Mall Sampling
Go to a deli or supermarket and you’ll see water, water everywhere. Bottles of expensive imports from the mountains of France, domestic options from Maine to Montana and good ol’ generic supermarket brands. When it comes to buying water, consumers are flooded with choices, which posed a challenge for the Canadian launch of Aquafina Plus,...
Honda Helps Drive Volunteer Litter Clean-Ups
Honda teamed up with nonprofit group Keep America Beautiful and its own dealerships across the country in an effort to keep the nation’s streets, roads and highways clean. Road to a Cleaner America brought Honda corporate management, district management, dealers and staff, as well as KAB staff and volunteers together to clean litter and debris...