Archives: Case Study

The adidas NBA All-Star Weekend in Las Vegas last year was a slam dunk. The footwear and sports apparel brand came at it from all angles with a mobile tour, pop-up concerts, local retail promos—you name it. The goals were clear: highlight adidas’ sponsorship of the NBA, create the ultimate brand experience for consumers, showcase and […]

Sony Ericsson’s Night Tennis put a new spin on an old sport, combining the best elements of sport, music and fashion in a cool and relevant way that made a smash hit with its target audience—hip 16- to 25-year-olds, key influencers and trendsetters. It turned out the lights and turned on the action as semi-professional […]

Robotics manufacturer ABB sought to go where no robotics manufacturer had gone before—directly to its customer using a mobile platform. This was no small feat given that even a small robot weighs almost 1,700 pounds and has a working radius of more than seven feet. The approach was intended to greatly increase the customer dialogue with […]

To educate America’s growers about its farming technologies, Monsanto took to the road with the message “Our Science Your Success.” In an 18-wheel mobile technology unit, Monsanto visited rural communities, agricultural trade shows and other events. Visitors were greeted by a 53-foot expandable trailer, which unfolded into a 14-seat HD movie theater, and offered 1,000 […]

Oh, you hipsters with your iPods, all lost in thought in your skinny jeans, listening to some band out of Finland no one’s ever heard of before. Think the world’s leading manufacturer of headset products can’t rock the ‘Pod like a Williamsburg trust fund baby? Think again, home slice. Plantronics in March 2007 dumped its […]