Case Study Archive - Page 212 of 332 - Event Marketer
Philips Turns its Sales Convention into a Spy Movie
The Spanish and Portuguese division of Philips Electronics turned its annual sales convention into a blockbuster spy movie. Scriptwriters created a complete plot in which Philips’s competitors were cast as an international gathering of gangsters bent on stealing Philips’s secret sales plans for 2007. Everyone attending the meeting was part of the top-secret operation to...
John Deere Meeting Makes Earthwork a Spectacle
John Deere’s tractor fashion show garnered two nods. Here’s another look at the program: The highlight of the North American Divisions Meeting was a presentation chock full of high production value and glamour. On opening day more than 50 products were introduced through a dramatic fashion show that combined six projection zones, four tunnels, two...
Sun Microsystems Deploys a Green Conference Strategy
Green (as in earth-friendly) seems to be the new black. All the brands are wearing it, rolling out eco-friendly tours or touting their green practices to win the hearts and minds of environmentally conscious consumers. But Sun Microsystems did oh-so-much more than just set up some recycling bins at its 12th annual conference and call...
Mack Trucks Captures Expo Content on 16 Video Feeds
Mack introduced three brand-new products for the first time ever last year, so it needed an event that would define the brand for the next 100 years, show dealers and employees its new products and technology and build brand enthusiasm. The 100,000-square-foot MackWorks Expo product exhibition showed off 42 trucks, featured space for more than...