Case Study Archive - Page 202 of 332 - Event Marketer
Indy Racing League Embarks on a Multi-Vehicle Fan Tour
The genius was in the separate-yet-together formula. The Indy Racing League mobile Fan Experience featured four standalone vehicles that invaded a market, split up for targeted events, then combined a few days later for a group experience at weekend races. Built to introduce the oval-track, open-wheel racing league to the consumer populace, plus sell tickets,...
SeaChange Drives a Cost-Effective Trade Show Tour
On-demand television provider SeaChange managed to squeeze every possible breath of energy out of its second mobile tour, effectively leveraging the truck at every darn customer touchpoint there is. The Digital Television Tour visited customers in the broadcast industry and made stops at industry events. The rig also served as a cost-effective way to increase...
HP Outfits a Tractor Trailer into a Mobile Demo Studio
Designed to show small- to medium-sized printing enterprise customers, graphic design agencies, and paper manufacturers exactly what HP’s Digital Publishing Solutions division could offer, the Impressions Road Show began in late 2002 and spent all of 2003 making visits, booking business, and funneling leads from events through the company’s CRM filter over to sales reps....
Jeep Takes Off-Roading Indoors at the NY Auto Show
The Camp Jeep owner-loyalty program has long helped Jeep cement relationships with its passionate consumer base in the great outdoors. But would the concept work among new prospects—and inside a convention center? Betting the answer was yes, DaimlerChrysler deployed a scaled-down Camp Jeep at the New York International Auto Show, setting up a 30,000-square-foot indoor...