Archives: Case Study

The laws of physics mean nothing to the marketers at Royal Caribbean, who set out to not just take the cruising experience on the road, but the actual cruise ship as well. Snap Marketing answered the call with an eye-popping inflatable version of a cruise ship on wheels, a mobile ship that “docked” at events and […]

Royal Philips Electronics launched its $100 million Sense and Simplicity global advertising campaign with a big blue box and a big white room. Looking to capture media coverage—and the attention of communication-industry VIPs—Philips started generating buzz three days before the campaign was announced, setting afloat a 20-foot tall box on the canals of Amsterdam. The […]

Back when checkered cabs roamed free and loose in the Big Apple, cabbies were revered for their local knowledge. The best gin joint? The worst cup of joe? Fuggettabout it—the cabbies knew it all. The world’s second-largest bank, HSBC, grabbed onto that notion and didn’t let go, using a fleet of branded cabs to show off […]

Beauty giant Avon went mobile in 2003 to promote a new contemporary image, attract new users, and drive traffic to its network of Avon representatives. Spevco’s (quadruple-expandable) spa on wheels was segmented into three zones. First came the Relaxation Zone boasting comfy sofas, soothing music, the latest beauty mags, and branded visuals. At the Talk […]

If the 787 Dreamliner was going to be received as the big, bold, revolutionary product Boeing knew it was, the company would need to present the plane in a big, bold, revolutionary way at the annual Farnborough Air Show, the aviation industry’s largest event. Not only was Boeing rolling out a new plane, but it […]