Case Study Archive - Page 195 of 332 - Event Marketer
Time Inc. Brings ‘This Old House’ to Home Depot
Decades before Ty Pennington made it an extreme event, This Old House showed DIYers how home improvement was done. To mark the show’s 25th year, Time Inc. created a mobile fixer-upper environment where fans could meet the show’s stars and learn about new home improvement products. The tour staged a mock TV set at Home...
DaimlerChrysler Heats Up a Media Event in a Firehouse
Winning over the media at the North American Auto Show ain’t an easy task, but Clear!Blue made it happen with an interesting program for client DaimlerChrysler. With the key objective of countering other car brands’ evening media events, the agency set off to create something a lil’ bit different. An old 1929-built Firehouse across the...
Home Depot Hires Actors to Stage a Home Renovation
The Home Depot came up with a unique way to draw attention to a new Manhattan retail location where the store is located two stories below street level. The company suspended a replica of a New York City apartment at street level in the building’s lobby, with hired actors performing home renovation projects inside. Performers...
Audi Launches new A8 with a Retreat for Dealers
Audi was out to get dealers fired up about the all-new A8 L at its ’03 meeting, and MVP stepped to the plate and smacked it over the fence. A launch event was held at the St. Regis Hotel in Dana Point, CA. Overlooking the Pacific. Very chi-chi. Very Audi. Direct mailers teased the event,...