Case Study Archive - Page 178 of 332 - Event Marketer
Genentech Data Visualizer Engages Attendees at ASCO
It was the 50th anniversary of the American Society of Clinical Oncology annual meeting at McCormick Place in Chicago. Biotech brand Genentech wanted to throw a blowout celebration in its exhibit to communicate that it approaches the development of medicines differently than others in the industry. The brand’s goals were two-fold: to rethink how to...
Miller Offers Exclusive Concerts Via the Rellim Tour
Miller took a gamble and won when it spelled its name backwards for a music campaign that was intimate, exclusive and memorable. “From a music-strategy standpoint, we started to recognize that the young adult doesn’t necessarily get impacted by us sponsoring a huge traveling circus,” says Peter Laatz, Miller’s manager of entertainment marketing. “These objectives...
L.L. Bean Bootmobile Aims For High Smiles Per Gallon
L.L. Bean was on the road with its Bootmobile trying to get the “Highest Smiles per Gallon” all over the U.S. all last year. It’s covered more than 40,000 miles already, with more than a year to go on the tour. The body is built of aluminum, sculpting foam and epoxy which was hand-stamped and...
LaSalle Bank Draws Marathon Fans with Health Expo
LaSalle takes “owning the event” to the extreme each fall—even though it actually does own this property—when it takes over the Windy City for one of the fastest races in the nation. The Chicago Marathon has become a tradition in Chi-town, and LaSalle’s continued activation engages the city and links the bank with the neighborhoods...