Case Study Archive - Page 172 of 332 - Event Marketer
Kodak Promotes New Camera with a One-Market Program
Out to test a new PLUSDigital one-time-use camera among female teens in Detroit, USM&P created a simple, yet effective one-market program executed in malls, movie theaters and at special events. The product: A one-time-use camera (priced around $13) teens could buy off the rack, shoot and snap, then drop off at the photo developer for...
Microsoft Touts Windows XP Pro with Human Kiosks
Microsoft reached out to GMR for a retail program heralding Windows XP Professional and the hardware that wears the software oh so well. The effort hit 42 markets and 211 retail stories (Best Buy, CompUSA, Fry’s, Nebraska Furniture Mart and J&R’s) nationwide last fall. Three “human kiosks”—field staffers with laptops and demo trays strapped to...
Miracle-Gro Boosts Retail Sales with Garden Expo Tour
When word got out that Walmart was trying to pull shoppers into its garden departments—only one percent of the chain’s 100 million weekly shoppers were heading into the lawn sections—Scotts stepped up to the plate with some third-party support. A small mobile tour was developed to help the retailer move traffic patterns as well as...
Viacom Surprises Media with Celebrities and Doughnuts
The “upfront season” is when many a media buy is made, and Viacom didn’t want its TV Land and Nick at Night networks to go unnoticed during the endless string of presentations and events media planners were faced with. There were several objectives: One, generate increased interest and acceptance of the networks among the media...