Archives: Case Study

What do you do at an event when you don’t have a lot of cash? “You get clever,” says Extraordinary Events president Andrea Michaels. And that’s just what the agency did for a Chevrolet dealer meeting last spring in Scottsdale, AZ. Three nights of events took dealers from past to present, as Chevy charged EE […]

Extraordinary Events had already filed for the permits to take over Hollywood Boulevard by the time Harrison Ford showed up. Turns out Ford’s crew at Sony Films were hoping to shoot a scene for Hollywood Homicide that night, but much to their chagrin the block was already spoken for. By Siebel. In a bleak and […]

It wouldn’t be an awards program without DaimlerChrysler’s Camp Jeep making an appearance. The annual three-day gathering of Jeep owners—conceived to strengthen the bond between owner and brand, and introduce new products—keeps getting bigger and better, with the 2002 incarnation (Jeep’s eighth) drawing 9,000 peeps from 40 states paying $295 per vehicle to attend. Nine […]

With J.K. Rowling looking over everybody’s shoulders, the activation of Coke’s global Harry Potter and the Sorcerer’s Stone under-the-cap sweeps had to be authentic to the movie, the storyline and the brand. And to make the pressure even greater, the campaign promised winners from 21 countries the “experience of a lifetime” at a Coca-Cola Castle […]

Washington Mutual was two-for-two this year, with another program from last fall’s New York City introduction. WaMu was communicating a free checking product through advertising to win the battle for share of wallet.  But the company knew that to gain and sustain market share it would need to win the hearts and minds of New […]