Case Study Archive - Page 143 of 332 - Event Marketer
Panasonic Piques Public’s Interest with Long Lines
There’s nothing like a long line to pique the public’s interest. And that’s exactly what Panasonic did—twice!—with its Panasonic Full HD 3D Theatre at the Vancouver 2010 Olympic Winter Games. Outside the brand’s two-story, glass-front structure, fans waited in line to get their tickets and assigned showtimes for a seat in one of two 3D...
TD Bank Gives Free Rides and Picks Up Lunch, Too
When TD Banknorth’s locations in New England and upstate New York joined its Mid-Atlantic and Florida operations (previously Commerce Bank) and changed its name to TD Bank, it needed to get the message out. The solution was a campaign celebrating the bank’s motto “America’s Most Convenient Bank,” which included a two-part experiential program. The first...
Bud Camp in Canadian Wilderness is a Winner with Guys
Bud Camp, the program that mixes manly exploits with measurable success, flies male consumers deep into the Canadian wilderness to enjoy an all-expenses-paid, no ladies allowed weekend chock full of testosterone-filled activities like pig roasts, white-water rafting, paintball games and monster truck rides, plus live music, fireworks, 40 Bud Girls and all the Budweiser they...
Bell Canada Creates Historic Hospitality Event
It took more than 40 years for the torch to cross the border into Vancouver. The dream started in 1960, when a group of ski-loving Canadian businessmen returned from the Winter Olympics in Squaw Valley, CA, with an idea: Develop a ski destination in British Columbia to host the 1968 Games. They rented planes and...