Archives: Case Study

With newer networks like Disney Channel and Cartoon Network chipping away at Nickelodeon’s 25-year hold on its core kids and tweens market, Nick knew it would have to play dirty. Slimey, in fact. So in 2008 it took its signature green goop on the road. The Slime Across America 15-city mobile marketing campaign activated at […]

When it comes to marketing, New Balance used to be low-key, eschewing splashy ads and million-dollar endorsers favored by big spenders Nike and adidas. Who needed all that, when the brand enjoyed a loyal following among serious runners who favored its comfortable shoes, width sizing and performance features? But in 2008 the quiet company shook […]

Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, at the brand’s Kenmore Live Studio pop-up shop that night. Part of a series of events, the competitions awarded the winners of each round with various prizes, including kitchen appliances and a donation to the […]

The digital age has helped transform the typical event staff from warm bodies to tech-savvy, data-collecting machines. More and more, brand ambassadors are being asked to collect consumer information with a handheld device or to report back via web-based software. They’re also being trained to add subjective feedback to objective data captured, oftentimes reporting it […]

Discount airline company AirTran Airways wanted to raise awareness for its low-cost, high-quality product that in addition to in-flight WiFi (via Gogo Wireless) also offers free XM Satellite Radio. Targeting price-conscience and socially savvy business and leisure travelers, the company allowed one person to live on one of its planes for one month and stay […]