Case Study Archive - Page 137 of 332 - Event Marketer
SC Johnson Taps into Women’s Fashion Sense
What better way to appeal to today’s image-conscious fashionista than by appealing to her sense of style—and smell. Like a high-end boutique, The Fragrance Gallery by Glade entertained and engaged this fashion-savvy woman in an elegant, sophisticated and simple way that encouraged her to interact with the fragrances. She got to hold them, smell them...
Huggies Promotes Diapers at Playground Experience
To promote its Little Movers Diapers in the Canadian market, Huggies had one burning question for consumers: “Have we made babies too fast?” Besides that tagline–a play on the name of its new product, which is designed to help babies move and scoot around more freely than ever–Huggies also wanted to stimulate sales at partner...
Events Turn Walmart Supercenters into Wellness Destinations
To turn Walmart’s Supercenter stores into a destination for health and wellness products and information, the retailer executed weekly promotions in 1,000 Supercenters. The in-store, three-day events focused on seven common conditions: Diabetes, Heart Health, Healthy Breathing, Pain and Mobility, Women’s Health, Cold and Flu, and Gastrointestinal, and presented unique drug and nutritional product pairings...
Electronic Arts Visits Malls to Connect with Families
For EA’s Xmas Experience Tour, the name of the game was sales. The strategy: a killer combination of multiple data collection points, instant purchase incentives, clever trial-to-conversion tactics and hands-on gaming experiences. In its sixth year, the tour sought to entice serious gamers (16- to 30-year-old males), as well as families and casual gamers. The...