Archives: Case Study

Some people see romance in the moon and stars of the night sky. Sony had a different vision: Twilight Football (or soccer, to us Americans), a series of seven matches that took place on Sept. 22, 2009 during the hour of twilight as it moved across the world in stunning locations that included Iguacu Falls, […]

Shopping for furniture can be a daunting task—just ask anyone who’s invested in a new couch or entertainment center. Lane’s Home Entertainment Tour, which hit 20 Lane retailers last fall and will visit another 90 this year, is a 1,000 square-foot trailer that takes some of the stress out of those decisions. The big rig […]

For 10 days each year in March, Austin, Texas, transforms itself from a hopping music scene into a hotbed of festival excitement for film buffs, tech geeks and new music lovers alike. With a packed schedule of speakers, conferences and sessions, followed by nights filled with bands, parties and film screenings, the South by Southwest […]

In 2009, Ford Trucks took its seventh year as sponsor of Professional Bull Riders (PBR) to a new level to attract key consumers, improve brand opinion, consideration and purchases. As the official title sponsor of the PBR Built Ford Tough Series, Ford activated at 33 events between January and November, leading up to the World […]

Reaching tennis fans is the name of the game at Olympus, a goal that it achieved February 2008 with a six-year sponsorship of the U.S. Open and U.S. Open Series, a multi-tournament competition comprised of 10 events that each summer attracts elite players and tennis aficionados between Grand Slam events. Olympus’ partnership with the series […]