Case Study Archive - Page 119 of 332 - Event Marketer
For Swisspers, a Provocative Campaign with Lasting Results
Many a brand has used a provocative word or two to get a quick burst of attention. Sex sells, after all. But most campaigns fizzle out after the initial shock factor wears off. Swisspers, a brand of cotton rounds used to remove makeup, bucked the trend when it leveraged its Sleep Naked campaign across social...
Ford Rolls out Interactive TV Series to Build Social Presence
It was the first-ever reality show created by an advertiser, driven by consumers and broadcast on network TV. Ford’s “Escape Routes” was a six-part televised series of “Amazing Race”-style challenges in which six pairs of best friends vied for a Ford Escape and $100,000. Consumers supported their favorite contestants in their challenges online via live...
Coca-Cola Blends Sports, Music and Crowdsourcing at Olympics
Coke’s activation of the 2012 Summer Olympics in London was a global campaign that began with live crowdsourcing, continued with one of the biggest-ever customized music tie-ins and became one of the largest examples of sports and entertainment fusion. There were full-time social media amplification and global retail elements before and during the Games, and...
LA Kings Hockey Exhibit Features a Replica Zamboni
Young fans are the future of every successful sports franchise and this Discovery Center makes the science of sports cool (literally). Its central feature, located on a custom ice-textured floor, is a replica of a Zamboni with a monitor inset that plays time-lapse video of the ice making process. Interactive games allow visitors to take...