Archives: Case Study

As the theme for a recent dealer meeting, Audi chose “Way Ahead”—a way to communicate the automaker’s technology and design leadership. But the meeting itself was way ahead, too. Held in two-day waves during a three-week period, the meeting spanned four venues in Denmark and southern Sweden and welcomed nearly 4,000 Audi dealers and importers […]

GE’s Minds + Machines conference brought together Fortune 500 executives, thought leaders, academics, journalists and top customers. But the real star of the one-day conference just might have been a 22,000-pound GEnx jet engine. With the engine situated center stage, attendees were invited to explore the industrial venue of San Francisco’s Dogpatch Studios. The space […]

Toyota’s national dealer events are known for their high production value, but one recent meeting, in Las Vegas, may have raised the bar. The set design, video presentations, speeches and entertainment all helped celebrate recent successes and convey the sense of a promising future. An ever-changing set, designed by Emmy Award winner Steve Bass, was […]

At its Global Leadership Conference, Starbucks focuses on strengthening connections with the 10,000-plus store managers and regional managers who serve customers daily. For a recent four-day conference in Houston, the brand’s goals were to create unforgettable experiences that reinforced the company’s message of leadership across the business and inspire the team to take the next […]

Hyundai’s Re:Mix Lab was a series of one- to four-day events that went after millennials with content-driven experiences that included tricked out cars, cutting-edge speakers and an artifact retrospective called Exhibits in Collaboration. Each event showcased three vehicles that had been modified to represent a lifestyle theme. The Music 2.0 Veloster Turbo, for example, featured […]