Experience Design & Technology Awards Archives - Page 14 of 48 - Event Marketer
Dell Transforms Eatery into a Future-Forward Environment at CES
Executing a design that’s exciting enough to lure visitors on the Las Vegas Strip—a street that’s pretty much all about exciting designs meant to lure visitors? That’s a tall order. Dell accomplished it, and then some, with its #DellExperience at CES. The brand took over the Sugarcane bar and grill inside the Venetian Las Vegas...
Kia Gives Canadian Fans Hockey Hairstyle Makeovers Using Augmented Reality
First of all: Lettuce? Yep, to complement its partnership with the Canadian Hockey League and a junior hockey championship, Kia built an AR activation around the funky, long-in-the-back hairdos—sometimes called “salads”—that have graced hockey players’ heads for so long. At a booth in the Scotiabank Centre, where the tournament was held, fans could add one...
Google’s AR Experience Places Fans in a Dance-off with Childish Gambino
To build awareness for the Pixel 3 phone’s Playmoji app, Google unveiled an AR booth at the 2019 Grammy Awards. The setup’s shape and design were inspired by the look of the phone itself, allowing fans to immerse themselves “inside” the device. Guests were invited to engage in a dance-off against a virtual version of...
American Express Rallies US Open Fans With Augmented Reality-Based Tennis
American Express has been a partner of the US Open tennis championship for a quarter century, but its 2018 activation upped the ante with a gee-whiz AR setup that was equal parts entertainment, competition and art. At the heart of the 20,000-square-foot Super Rally experience was this question: What would happen if a digital experience...