Experience Design & Technology Awards Archives - Page 16 of 48 - Event Marketer
Alfa Romeo Answers Auto Buffs’ Questions With an AI-Powered Texting Bot
With the insight that automotive event attendees often have lots of questions but don’t always read emails or web updates beforehand, Alfa Romeo unveiled an AI-powered texting bot (dubbed DriveBot) for the 2019 Concours D’Elegance. Programmers trained the concierge platform to answer more than 400,000 possible questions from guests—everything from vehicle info to event schedules...
Marc Jacobs Revives its Signature ’90s Styles with a Pop-up and Launch Event
To shift public perception after a year of challenging media coverage, Marc Jacobs reissued its signature ’90s styles and commissioned a major multimedia campaign, including a Juergen Teller photo shoot with A-list models, a New York City pop-up and a launch event. At the event, the brand upped the buzz factor by capturing instant, studio-quality...
Comcast’s Voice-Activated Vending Machine Touts ‘The Secret Life of Pets 2’
Comcast teamed up with Illumination Entertainment to promote the release of “The Secret Life of Pets 2,” and the campaign’s coolest technology borrowed its inspiration from the voice-activated TV remote Comcast customers use in their homes. (Just press a button, say something like “Watch Law & Order,” and the TV switches to whatever network is...
Nutrien Ag Solutions Energizes Farmers With a 360-Degree Video Experience
Nutrien had two overriding objectives for its presence at the 2019 Farm Progress Show. One, energize farmers for the future after a challenging growing season; and two, stand out from the standard white, rectangular booths. The brand did it with the FutureDome, a geodesic dome measuring 60 feet in diameter and housing an immersive, 360-degree...