Best trade show exhibit Archives - Page 6 of 8 - Event Marketer

November 23, 2015

Sony Exhibit Envelops PlayStation Enthusiasts

The No. 1 video game platform in the world continues to dazzle and delight each May. The annual PlayStation booth at the Electronic Entertainment Expo has officially crossed the line from exhibit to destination. With the goal of showing off the new PSP handheld device for the first time ever in North America while supporting...

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November 19, 2015

Kyocera’s CTIA Booth Offers Tech, River Rocks and Butterflies

To communicate its new brand image to attendees of CTIA 2007, Kyocera Wireless played on the Japanese principal of In-Yo, or balance, and incorporated elements of Tatami architecture to portray the east-west duality and extend the concept to the interplay between nature and technology. Natural materials such as zebra wood, wheat grass and tumbled river...

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November 19, 2015

Water, Lighting Accents Drive LG’s Natural CTIA Booth Design

LG’s core message—LG is The Nature of Mobile—was woven into every aspect of the CTIA space. The brand played up both nature and high-tech multimedia at its booth, offering attendees an interactive and fully immersive experience that kept it a packed house throughout. Attendees could pick from the Music Zone, Video Zone or the Design...

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November 19, 2015

Sub-Zero Woos Design Snobs with a Poetic, Artsy Booth

Kitchen designers, architects and builders are a tough crowd. They’re discriminating, opinionated, tightly networked and at the end of the day, downright mission-critical to any exhibitor at the Kitchen/Bath Industry Show. Sub-Zero took on design snobs and tough cookies alike by leveraging the skills of renowned kitchen designer Mick De Giulio and interior designer Jamie...

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November 11, 2015

Napster’s Grunge Approach Earns Exhibit Accolades

Napster took a grassroots approach to its trade show exhibit at the DigitalLife Expo in New York: The brand went with a “garage band” feel by actually building its own garage on the show floor. Instead of trying to outshine high-powered, big-budget brands like Hewlett-Packard and Microsoft, Napster hyped its anti-establishment image with an exhibit...

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