Rachel Boucher

It’s one thing to engage consumers in a campaign message. It’s another to weave them into the fabric of one, literally. For its global sponsorship of the 2014 FIFA World Cup, Coca-Cola harnessed the power of social media to create The Happiness Flag—a 3,015-square-meter digitally produced photomosaic flag made up, pixel by pixel, of fan-submitted […]

Toys can be a tough sell—there are just so many to choose from. So, it’s important that toy brands distinguish their products from the competition. In promoting its new BOOMco. dart blaster, Mattel Canada Inc.’s “scientifically engineered” line of blaster products, the brand decided to give kids the chance to pick one up and experience […]

Brisk and 7-Eleven teamed up this summer for the dunking competition series City Slam, a sporting event platform designed to promote a limited-edition beverage flavor and reach a decidedly multicultural millennial male audience. The flavor, Brisk Half & Half Blueberry Lemonade, is available exclusively at 7,600 7-Eleven locations in the U.S. through Sept. 2. The […]

Bladder leakage isn’t an easy topic to discuss. So, Depend leaned on a charitable component, encouraging consumers to “Drop Their Pants for Underwareness.” Literally. Check out highlights from the free concert experience in New York City. Read the full story here.

In an age where consumers are cutting the cord, muting commercials and glazing over billboards, social followers and fans are worth something. Not only are consumers more likely to purchase from brands that engage with them on social media, they’re also learning about brands and endorsing brands from within their social networks. Enter the Twitter-enabled vending […]