Rachel Boucher

Ahhhhhhhhh, cannabis. Marijuana. Mary Jane. Reefer. The leafy green plant, once the stuff of stereotypical subcultures, is hitting the mainstream. States are decriminalizing it, recognizing it in medicine, and two have inked landmark decisions over it—despite it remaining a federally illegal drug. After legalizing cannabis for recreational use in January, Colorado began letting retailers sell […]

In researching Country Living’s event program, the Country Living Fair, I came across a scroll of exuberant commenters on the magazine’s event page, one of whom declared: “This fair is on my bucket list.” Whoa, really? Pulling into the Dutchess County Fairgrounds June 7 in Rhinebeck, NY, I witnessed the power behind that statement as […]

MorningStar Farms last summer hit the road for its “Feel Good Grilling Tour” that showcased the brand’s various meatless products for health-conscious grillin’ gods. But to satisfy the appetites of those who feel boxed-in by traditional veggie burgers, the brand this summer highlighted all of the other options in its portfolio and showed how they […]

There’s nothing quite like San Diego Comic-Con. Where else will consumers happily wait in line for two hours or longer, in full costume, just to get close to a brand or an entertainment franchise they’re passionate about? According to Chris Epple, vp-consumer marketing at HISTORY, which returned to San Diego Comic-Con July 24-26 this year […]

How far would you go to seed a viral video of your brand’s latest product? Bissell Canada Senior Brand Manager Ravi Dalchand answered that question this summer when he steamed a grimy layer of soot and germs off a Toronto subway platform with Bissell’s new Symphony All-in-One Vacuum and Steam Mop, dumped a bowl of […]