Rachel Boucher

HISTORY’s “Vikings” series, which will enter its third season in 2015, is a story set in 793 AD and filmed in Ireland. As such, all the drama can feel a world-away for viewers. During Comic-Con San Diego, July 24-26, HISTORY decided to give fans the opportunity to get up close and personal with a behind-the-scenes […]

It’s one thing to engage consumers in a campaign message. It’s another to weave them into the fabric of one, literally. For its global sponsorship of the 2014 FIFA World Cup, Coca-Cola harnessed the power of social media to create The Happiness Flag—a 3,015-square-meter digitally produced photomosaic flag made up, pixel by pixel, of fan-submitted […]

Toys can be a tough sell—there are just so many to choose from. So, it’s important that toy brands distinguish their products from the competition. In promoting its new BOOMco. dart blaster, Mattel Canada Inc.’s “scientifically engineered” line of blaster products, the brand decided to give kids the chance to pick one up and experience […]

Brisk and 7-Eleven teamed up this summer for the dunking competition series City Slam, a sporting event platform designed to promote a limited-edition beverage flavor and reach a decidedly multicultural millennial male audience. The flavor, Brisk Half & Half Blueberry Lemonade, is available exclusively at 7,600 7-Eleven locations in the U.S. through Sept. 2. The […]

Bladder leakage isn’t an easy topic to discuss. So, Depend leaned on a charitable component, encouraging consumers to “Drop Their Pants for Underwareness.” Literally. Check out highlights from the free concert experience in New York City. Read the full story here.