Author archive for Kenneth Briodagh
The Big 3 Bring Some Detroit Thunder to NAIAS
Last month, the Cobo Center in Detroit played host to the largest automotive show in the country and some of the largest and most elaborate exhibits and consumer activations in the industry. EM was there to bring you the highlights.
Toyota Wall is Belle of the Ball at NAIAS
The North American International Auto Show, in preview week right now in Detroit, was chock-full of hot cars and sweet interactives, and the digital star of the show was the Toyota Vision wall. The wall is made up of three 82-inch LCD panels, equipped with multi-touch technology and loaded with tons of content and features...
Siemens Hits the Rails to Help Secure Florida Bid
To begin building popular and political support for its bid on an upcoming high-speed rail project in Florida, tech giant Siemens’ Mobility Division will hit four of the state’s cities to educate consumers about the high-tech public transportation system, which would be one of the first of its kind in the U.S. The project has...
Cisco’s GSX Enters Sophomore Year
In 2009, Cisco Systems set out to save costs by taking its weeklong annual sales meeting, the Global Sales Experience (GSX), out of the real world and into a virtual one for the first time in its 20-year history. That experience taught the tech giant several valuable lessons about what works and what doesn’t when...