Author archive for Kait Shea
Blazing Trails: The Do’s and Dont’s of Cannabis Experiences at Events
For decades, it was criminalized, stigmatized and scrutinized, but over the last few years, cannabis has gone from a taboo topic to a thriving industry poised to set the marketing world ablaze.
Nostalgia Marketing: Four ’90s Experiences That Were All That and a Bag of Chips
Ahhhh… the ’90s. An era before social media and smartphones when “Tickle Me Elmo” caused a nationwide frenzy and the Spice Girls reigned supreme. It was a simpler time for many, and in today’s hectic world, harkening back to the beloved decade is a welcome form of escape. Savvy brands have been reviving the era...
Craigellachie Serves Free Samples of its Prized Single Malt Scotch Inside a ‘Tiny Bar’
Ask any whisky aficionado where a well-aged single malt Scotch belongs, and they’re likely to tell you inside a crystal decanter, or a display cabinet, far from harm’s reach. But Bacardi-owned Craigellachie, known as “the bad boy of Speyside [Scotland],” isn’t your typical whisky brand. So to attract new customers and tout its oldest spirit...
Q&A: Nat Geo’s CMO Offers Five Insights on Creating ‘Disruptive’ Experiences That Drive Tune-in
TV show-themed activations abound these days, making it more important than ever for brands to differentiate themselves amid a cluttered category. In order to stand out and drive tune-in, they need to fully immerse consumers in the program’s content and concepts in thoughtful, engaging ways. National Geographic made it happen during its “Valley of the...