Author archive for Kait Shea
Sweet Relief: Eight Ways to Build a Zen-inspired Brand Experience
The world could use a collective deep breath right about now, and brands are responding with Zen-inspired experiences designed to put consumers at ease. As marketers take cues from the sect of Buddhism, which focuses on meditation, mindfulness and maintaining a state of calm, they’re creating sanctuaries where attendees have an opportunity to get present...
Nine Ways to Make First-time Conference Attendees Feel at Home
Executives from Cisco, Salesforce, Dell, Webflow and Workiva share their top tips for rolling out the welcome wagon.
The Brief: Data Banks and Teddy Takeovers
This week’s hot takes on hot topics in experiential cover data banks, Teddy Takeovers and scenes from the South Beach Wine & Food Festival.
NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More
The 74th annual NBA All-Star Game and its new mini tournament format received some harsh criticism, but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. Throughout NBA All-Star 2025, hosted Feb. 14-16 in the San Francisco Bay Area, sponsors flooded the NBA Crossover experience at Moscone Center,...