Author archive for Kait Shea
NRF 2024: Eight Booth Trends Spotted at Retail’s Big Show
If your NRF 2024 booth didn’t have a coffee bar, did you really exhibit at “Retail’s Big Show?” Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. 14-16, arrived at New York City’s Javits Center armed with ample caffeine that kept the energy flowing as they showcased the retail industry’s...
The Brief: Karaoke Gondolas and AI Experience Centers
This week’s hot takes on hot topics in experiential cover the world’s first karaoke gondola, Tropicana’s splash at CES and Swifties duped by AI.
Miami Art Week Inspo: Seven Experiential Ideas We Loved
Thousands of artists and affluent art lovers convene for a week of internationally renowned programming and exhibitions each December for Miami Art Week (did you catch that Faena beach maze?), and the brands targeting them are close to follow. From exclusive soirees to public pop-ups, the best brand experiences from the 2023 event had art...
Max Hosts Drag Brunches and Makeovers in a Box Truck at Miami Art Week
While some brands were busy appealing to attendees of international art fairs like Art Basel and SCOPE during Miami Art Week 2023, Max was driving a vibrant box truck—and layers of engagement—along The Art of Drag Pop-Up Truck Tour. The brand sashayed into the Palace Bar and R House Wynwood during Art Week to celebrate...