How Canine Wellness Brand Get Joy Saved New York City’s Beloved Halloween Dog Parade
When the 33rd annual Tompkins Square Halloween Dog Parade in New York City was canceled…
How Vox Media Revamped its Ultramodern Code Conference in SoCal
Even a bleeding-edge business and technology event like Vox Media’s annual Code Conference needs to…
How the Coke AI Studio is Blazing a Bubbly Trail for Personalized Engagement
Generative AI is still uncharted territory, but Coca-Cola dipped its toes in the water over…
Five ‘Attractivations’ that Stole the Show at IMEX 2023
More than 15,000 event professionals gathered at IMEX 2023, Oct. 17-19, at the Mandalay Bay…
Photo Tour: Sponsor Activations from the F1 U.S. Grand Prix in Austin
Drivers weren’t the only ones getting motorsports fans revved up in Austin at the Formula…
Pepsi CMO Todd Kaplan: ‘We Don’t Chase Trends. We Chase Consumers.’
Speaking to an audience of digital out-of-home executives at the DPAA Summit this week, Pepsi…
How Beautycon Roared Back to Life on a Mission to Democratize Beauty
The grand in-person return of Beautycon came with a bold message: Beauty shouldn’t just be…
Quote of the Month: Event Marketers Share Insights on Successful Partner Collaborations
It’s been a roller coaster ride for clients and partners these past three years. People…
Podcast: The Highs and Hurdles of Activating at Pop Culture Fan Conventions
If you’ve ever activated at a major fan convention, you already know that there are…
Zeiss Shares Five Ways to Make Sales Meetings More Fun
Galvanizing the salesforce is a top priority for vision technology manufacturer Zeiss, so it’s pivotal…