Pickleball Sponsorship: Four Tips for Engaging ‘Picklers’
Interest in pickleball has been spreading like wildfire, and a growing number of brands is…
Event Marketer Monthly Pulse Surveys
Each month, we’re posing quick questions to the Event Marketer community on a trend or…
Ex Awards 2023 Recap Video
Winners of the 2023 Ex Awards were crowned at a “Let’s Glow”-themed gala during the…
Q&A: How REVOLT is Leaning Further into Experiential with Upcoming REVOLT World
REVOLT, a Black-owned multimedia network founded by Sean “Diddy” Combs, is in a phase of…
What the Cancellation of E3 Means for Similar Industry Shows
The 28-year-old Electronic Entertainment Expo (E3) was facing an identity crisis well before this year’s…
How Corona is Employing a ‘Test and Learn’ Metaverse Strategy with a Virtual Clubhouse
“This allows us to test and learn. There are so many different ways that we…
White Claw’s Shore Club Spotlights the Kentucky Derby’s Unique Style
“It’s all about surprising and delighting the consumers on-site, so what unique experiences can we…
IBM Think Kicks Off a New Chapter with an Agile, Personalized Flagship Experience
Like many of the industry’s mega b-to-b shows, IBM Think is evolving to reflect the…
Four Brands Weigh in on What it Really Means to ‘Add Value’ to Events
The evidence that audiences are more judicious than ever about which events they’re willing to…
Oscar Mayer Rebrands the Wienermobile After 87 Years on the Road
After 87 years tooling around as America’s favorite hot dog on wheels, the Wienermobile is…