Movement is becoming the most valuable form of audience interaction and the next big measurement opportunity for event marketers. This guide introduces The Movement Metric, a simple but powerful KPI that transforms human movement into energy, data, participation, and purpose.
Discover why physical action is emerging as the new driver of memory, engagement, and emotional connection and how leading brands are turning steps into measurable impact.
Inside, you’ll learn:
- What the Movement Metric is and why it matters now
- How movement outperforms traditional engagement signals
- Ways to design experiences that react to and reward audience steps
- How to visualise participation and impact in real time
- Why movement delivers the perfect blend of emotion + data
