Study: What Gen Z Really Wants, and Why Marketers Should Care B-to-C Events, B-to-B Events, Technology Posted on November 16, 2020 by Kaylee Hultgren Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:cause marketing, data, music festivals, TikTok, Sponsorship, Gen Z Related Articles 10 Minutes With… Debra E. Smith, Conferences and Events Manager at Elanco Animal Health CeraVe’s Six-city Birthday Tour Features a Giant Gift Box and Dermatologists The Brief: Better Halfs and Laundromat Soirees What’s Your Event Vibe? Inside a Low-key Fujifilm Launch