Study: What Gen Z Really Wants, and Why Marketers Should Care B-to-C Events, B-to-B Events, Technology Posted on November 16, 2020 by Kaylee Hultgren Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:Gen Z, cause marketing, data, music festivals, TikTok, Sponsorship Related Articles Field Report: Five Game-Changing Trends from Google Cloud Next 25 The Brief: Furby Clubs and Drip Lounges The Brief: Fuel Stores and ‘Mothers of Max’ Deli Vibes