Study: What Gen Z Really Wants, and Why Marketers Should Care B-to-C Events, B-to-B Events, Technology Posted on November 16, 2020 by Kaylee Hultgren Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:Sponsorship, Gen Z, cause marketing, data, music festivals, TikTok Related Articles The Brief: Daisy Gardens and Backseat Dining Let’s Go Party: Mattel to Debut a ‘Barbie Dream Fest’ Event in 2026 How Adyen Leaned on its Partner Ecosystem to Entice Retailers at NRF 2025 WNBA All-Star Weekend 2025: Activations from AT&T, DICK’S, Meta, Starry and More