An EM Survey Sheds Light on ROI B-to-C Events Posted on January 28, 2010 by Loree Stark LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Top 10 Most-Clicked Trend of the Week Stories of 2025 So Delicious Talks Multisensory Sampling in a Giant Pint at Lollapalooza The Brief: Tailgate Trolling and Beast City SDCC 2025: Conveyor Belts Move Fans Through Google Play’s ‘Fantastic Four’ Rewards Lab