An EM Survey Sheds Light on ROI B-to-C Events Posted on January 28, 2010 by Loree Stark LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Nine More Brands Popping up at College Campuses This Fall How Lego’s Multicity ‘Off Track’ Activation Drove Formula 1 Hype Among Kids and Families Valentine’s Day Ideas: High Tea, Hidden Diamonds, Human Cranes and More Experiential Marketing Trend of the Week: Train Takeovers