An EM Survey Sheds Light on ROI B-to-C Events Posted on January 28, 2010 by Loree Stark LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Experiential Marketing Trend of the Week: Iconic Sculptures 15 Experiential Tactics that Made a Racket at the US Open Women in Events 2025: Meet Keri Ibbitson San Diego Comic-Con 2025: The Big Experiential Recap