An EM Survey Sheds Light on ROI B-to-C Events Posted on January 28, 2010 by Loree Stark LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Experiential Trend of the Week: Experiential Pit Stops The Brief: Cheesesteak Races and ‘ColdplayGate’ Introducing the 2026 Experiential Marketing Summit Advisory Board Expo 2025 Osaka, Part Three: More Experience Design Ideas from the Pavilions