Consumers Swap Out Light Bulbs On Cree’s Tour

Cree is an emerging brand in a space dominated by very old and very big brands—we’re talking light bulbs. While 80 percent of Cree’s overall business is commercial, this season the brand took a decidedly…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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