CAMPAIGN: Ascent 2025
CLIENT: Orion
AGENCY: Proscenium
Transforming Wealth Management: Orion’s ALL IN Experience at Ascent 2025
Orion Ascent 2025 brought together over 1,800 financial industry professionals to help build a wealth tech community where every advisor and investor thrives. These professionals gathered to explore cutting-edge market insights and revolutionary technology solutions.
An Opening that Ascended to New Heights
The event’s dramatic opening set the tone for the risks it takes to be “All In”. After all, once you go All In – you can’t go back! Proscenium collaborated with Broadway-acclaimed circus company The 7 Fingers to create a truly magical sequence. Attendees entered a stark monochromatic environment filled with unconventional 80’s synthpop. Onstage, an acrobatic duo performed a mesmerizing routine in black and white, while screens displayed athletes preparing for extreme sports and intense business moments.
The performance reached its climax as teeterboard artists soared 20’ high, executing stunning aerial maneuvers. As the space transformed to color, both the athletes in the video and the live performers transformed from black and white to vibrant full color. This breathtaking display was enhanced by sophisticated technical coordination:
- Precisely synchronized on-screen content and music
- IMAG camera feeds with transparent overlay capabilities
- Seamless graphic integration with live performance
Using AI To Enhance Creativity
Minutes before one of our presenter’s rehearsals, Proscenium received a last minute ask for some game show music. Using the AI-powered Suno, we were able to “compose” original music, exactly to our specifications in no time at all. This is a great example of how we are using AI to add value to our events.
“ALL IN” All Over
The “ALL IN” theme permeated every aspect of the event, from CEO Natalie Wolfsen’s keynote to an innovative personality study by Orion’s Chief Behavioral Officer Dr. Daniel Crosby that revealed attendees’ strengths across five aspects of commitment: Purpose, Promise, Perseverance,
Peak Performance, and People.
Great ROI
The event’s success was quantifiable:
- 20% year-over-year attendance growth
- 96% satisfaction rate forgeneral sessions
- 15 top-tier media articles, with 8 specifically covering the keynote
FACT: 96% satisfaction rate for general sessions
Proscenium Helps Orion Ascend Above and Beyond
Proscenium’s expert execution of Orion Ascent 2025 showcased our ability to blend spectacular live performances, cutting-edge technology, and innovative problem-solving. We not only met but exceeded expectations, as demonstrated by the media coverage and outstanding survey results:
“The conference was on point and there were plenty of options to keep you busy and engaged… Orion Conference is ALWAYS the most fun and the most educational. You guys nailed it.”
“The Acrobats were surprising and stunning. Listening to Natalie is always at the top of the list.”
Testimonial
Proscenium is more than a production company—they’re a true creative partner. Their team brings world-class service, big ideas, and flawless execution to every moment. Together, we’ve built client experiences that are not only unforgettable—they’re unmatched.”
—Betsy Jazynka, Chief Marketing Officer, Orion
See how we can help your brand perform:
