Selffee Archives - Event Marketer

January 5, 2021

The Washington Post and Mike’s Hard Offer Edible Photos, Facial Recognition

A 10-market campaign by the The Washington Post and Mike’s Hard Lemonade was aimed at steering consumers toward some good news. And two nifty technologies were at play. One was emotional recognition software, capable of reading participants’ response to news content. The other, deployed at a Manhattan pop-up shop, was an “edible photo booth” that...

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