Octagon Archives - Event Marketer
Mastercard’s App Intros its Sonic Brand Identity with Personalized Jingles
You’re no doubt familiar with the interlocking red and yellow circles that form Mastercard’s brand identity—its visual brand identity, that is. In 2019, Mastercard introduce its first-ever sonic brand identity, a short jingle without words that is meant to form the card issuer’s audio calling card. Part of the rollout for the sonic identity involved...
MasterCard partners with Riot Games for an All-Star Event Sponsorship Pop-Up Event
When conducting research into the esports audience, a new marketing segment for Mastercard, the company quickly discovered an important insight: establishing credibility with this audience requires an approach that supports the advancement of the community. With this in mind, Mastercard entered the scene in a big way, with a multi-year partnership with Riot Games, publisher...
Crack open a cold one with Budweiser all over the world
Football—and yes, we’re talking soccer—is a global mega sport with billions of energetic fans, so for its sponsorship of the 2018 FIFA World Cup, Anheuser- Busch created a platform of experiences that spanned four weeks and every major global market. It began with a complete takeover and transformation of the Intercontinental Hotel in Moscow to...
NBA’s official healthcare partner, Kaiser Permanente makes a swish
WHY THE JUDGES LOVE IT: As the NBA’s official healthcare partner, Kaiser Permanente wanted to get consumers’ blood pumping for its All-Star Weekend sponsorship. Enter: Be Like Steph, a digital three-point shootout game that let fans step in front of a screen and into the shoes of NBA icon Steph Curry. Infrared motion-tracking cameras created...