Octagon Archives - Page 3 of 4 - Event Marketer
Monster Generates Buzz with Free Rides to Trade Show
Monster took its sponsorship of last year’s Society of Human Resource Management Show at the San Diego Convention Center and activated way beyond the booth, connecting with attendees inside the expo, outside of the convention center and throughout San Diego. The action started pre-show, with Monster sending out invitations that offered attendees free rides from...
Home Depot Partners with NFL for Local Projects
The Home Depot and the NFL partnered to recognize local athletic leadership while simultaneously building excitement among store associates and consumers. The brand selected 17 players from NFL markets to be judged by a blue ribbon panel made up of retired NFL players and staff and Home Depot execs, which narrowed it down to eight...
BMW Ties Test Drives to Susan G. Komen Nonprofit
BMW has enjoyed a longstanding partnership with Susan G. Komen for the Cure (the nonprofit formerly known as the Susan G. Komen Breast Cancer Foundation)—2006 was the sponsorship’s 10th anniversary, and the effort had raised $9 million through its first nine years. The hook has always been simple: For every test mile driven, BMW contributes...
Sprint Nextel Activates a Social Q&A for NASCAR
While television broadcasts deliver live action to consumers wherever they may be, social media allows consumers to be a part of the live action. As Sprint Nextel demonstrated during this year’s NASCAR Sprint Cup Series, social media is not just about connecting consumers to a live event—it’s about engaging them in real time. Fans of...