Six Ways Artificial Intelligence is Impacting Events—Plus Three Real-world Examples

Across creative, logistics, ops and the spaces in between, generative AI is emerging as an experiential marketing power tool that presents incredible opportunities—and risks.

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Experiential at Super Bowl 57: How Brands from Bud Light to Subway Showed up for Football Fans

Super Bowl 57 at State Farm Stadium in Glendale, AZ, was an affair to remember, from the Kansas City Chiefs clinching a victory over the Philadelphia Eagles in the final minutes of the game, to...

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Here’s How Agencies and Fabricators Are Helping Out Amid the Pandemic

The event industry, with its teams of creatives, tech gurus and warehouses of workshops and materials, has a significant role to play in the battle against COVID-19. From manufacturing containment kiosks to providing hot meals...

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Valentine’s Day Experiential: Consumers Feel the Love with Brand Campaigns

National holidays celebrating everything from hot dogs to bobbleheads may be a modern day marketing phenomenon fueled by social media and p.r., but the modern-day Valentine’s Day holiday, fueled by Hallmark more than 100 years...

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Study: How Brands are Addressing the War on Plastic

It’s no secret that plastic waste is wreaking havoc on the planet, and the fact that the material takes more than 400 years to degrade is adding insult to injury. Indeed, a staggering 91 percent...

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Uber Taps its Driver Pool for Live Music in its Austin City Limits Festival Activation

Festival attendees and passersby at Austin City Limits were invited to experience Uber Radio Live Oct. 5-7, an interactive music activation featuring live performances from local musicians who drive on the Uber platform as well...

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Seven Strategies eBay Employs to Increase Engagement at its Annual Seller Conference

eBay has hosted seller events since 2002, but three years ago it launched eBay Open, an annual event open to all sellers who use the marketplace platform—from solo operations to large businesses to eBay newbies....

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EventTech 411: Mobile Audience Engagement Tools

Talk to just about anyone in the industry and they’re apt to tell you that today’s b-to-b event and conference attendees spend almost as much time staring at their mobile devices as they do the...

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Exhibitions Mean Business for Face-to-Face Marketing

Recently, over 100 individuals from our industry gathered to speak to our representatives on Capitol Hill during Exhibitions Day.  The annual fly-in is led by the International Association of Exhibits and Events (IAEE), and 2017 was...

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San Diego Comic Con 2017 Experiential Marketing

Check out our favorite experiential marketing campaigns from SDCC 2017 featuring Stranger Things, Blade Runner 2019, The Tick, and Outlander!

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