Archive for 2015
AOL Shifts Focus For A C-Suite Upfront Event
Last year AOL aimed to lead the programmatic movement by “disrupting” Advertising Week with a first-ever Programmatic Upfront, showcasing the future of digital ad-buying software for 700 guests. In September, AOL took a decidedly exclusive approach for its second-annual Programmatic Upfront, targeting 150 executive-level clients with an invite-only c-suite upfront event on Advertising Week’s opening...
AOL’s Programmatic Upfront During Advertising Week
Last year AOL aimed to lead the programmatic movement by “disrupting” Advertising Week with a first-ever Programmatic Upfront, showcasing the future of digital ad-buying software for 700 guests. This September, AOL took a decidedly exclusive approach for its second-annual Programmatic Upfront, targeting 150 c-suite clients at an invite-only event on Advertising Week’s opening night. Hosted...
Bud Light Will Prove It’s Still Up For Whatever At Super Bowl XLIX
Four months after its Whatever, USA takeover of Crested Butte, CO, Anheuser-Busch’s Bud Light is rolling out another epic brand fan adventure at Super Bowl XLIX with House of Whatever. The venue will host A-list performers, including dj Steve Aoki, epic parties and constant once-in-a-lifetime activities over three days during Super Bowl week in Phoenix...
How Foundry Cigars Lit Up The Trade Show Floor
Repurposing trade show exhibit elements year to year by popular definition means salvaging existing building materials and rebranding them to reflect a new theme. At the International Premium Cigar & Pipe Retailers trade show in Las Vegas in July, cigar brand Foundry took repurposing to a whole new level—by blowing up its prior year’s exhibit....