Archive for 2015
Why All B-to-B Events are Influencer Events
What was once a ballroom setting is now a loft in Brooklyn. What was once a stage and slide presentation is now an interactive gallery. And what was once your “press event” or “internal event” or “investor event” is now, simply put, your influencer event—and quite possibly a combination of them all. Smart b-to-b events today...
WE TV Woos Ad Buyers With PopBars
Building off the success of its previous juice bar activations, WE tv in September and October will visit 12 ad agencies in New York City and Chicago with this year’s rendition—a selection of artisanal gelatos and sorbets from PopBar, a popular Big Apple ice cream shop. The network rebranded last year, dropping “women” from its...
Columbia Brings its ‘Tested Tough’ Message to Life
Columbia Sportswear on Oct. 7 brought the company’s Pacific Northwest heritage to life at a press event on New York City’s Lower West Side that showcased its latest technical product and a Tested Tough brand platform that launched two days later in 63 markets. The campaign, at a reported $50 million, is the company’s largest...
EM All Access: Continental Tire and Non-Endemic Sponsorships
In this episode of EM All Access, Continental Tire Marketing VP Travis Roffler talks about non-endemic sponsorships, and why the automotive brand is activating at Major League Soccer events.