Archive for 2013
How Strong Sales and Social Media Changes Three Tours
There is always an element of risk when it comes to launching a new event program. But it can often be even more challenging to build on the success of that program’s first few years. Sure, it’s going great, but which parts of the activation should be expanded in the coming year to gain maximum...
Breaking Down the Science of Influence
Consumers are getting more and more cynical, and untrusting of branded communications. Instead of looking to brands for advice and tips on trends and the next new thing, they look to trusted peer experts and tastemakers, frequently online. For years, brands have been aware of this and have been looking for ways to influence those...
DTS Brings the Thunder for CES Exhibit
DTS, a Los Angeles-based audio technology provider to over a billion consumer electronics products worldwide, is launching its new brand campaign at the Consumer Electronics Show in Las Vegas this week. The campaign, dubbed “Sound Changes the Way We See,” is designed to excite the brand’s base of b-to-b clients about new products and drive...