Archive for 2013
EM@: Consumer Electronics Show 2013
Grab some comfortable shoes and join us for a tour of the show floor.
Social Media Top Tip: Makin’ Whoopsie
Last year, we saw some of the most exciting moments in social media’s history, proving the platform's worth to brands, freedom fighters and political action committees. But it wasn’t all high points. Last year we saw some of the biggest bombs and screw ups we’ve ever seen. Some were so off-key we kinda thought they...
CoStar Makes L.A. Building Disappear
To bring attention to its online commercial real estate marketplace LoopNet.com, and at the same time throw a meaningful event for clients, CoStar Group, a Washington D.C.-based provider of real estate analytics and marketing services, on Jan. 18 hosted a 3D mapped projection event to illustrate the message “If a Commercial Property Isn’t Advertised on...
Under Armour Puts Fans on the Superbowl Field
The NFL Experience fan zone for Super Bowl XLVII last Sunday in New Orleans was chock full of brands vying for a bit of the fan's attention. Under Armour, the performance sports wear brand (that incidentally designed Baltimore linebacker Ray Lewis' golden game day shoes), brought one of the hottest games in town with its...