Archive for 2013
How to Select the Right Brand Ambassador for the Job
Event staffers today come in every stripe and skill set and it’s up to you to pick the right one for the job. Do you need them to tweet, post and Instagram from the fair, festival or trade show floor? And if so, how big should their personal social networks be? Do they need to...
How Dasani Used an Eco-Conscious Sampling Tour to Connect—and Convert—College Kids
For the beverage category, a bottle of water is always more than just a bottle of water. It’s a promise of refreshment. A vessel filled with good health and hydration. Sometimes it’s a momentary escape to a mountain spring or an exotic island. Or a reflection of a lifestyle you live, or aspire to, in...
IFC Treats Clients to Retro Night
For cable and network television channels, April showers bring just one thing: upfront season. It's the time of year when the execs and sales people show off their new and continuing shows to advertisers, and try to get the bulk of the year's sales on the books. On April 11, IFC threw an Upfront party...
Verizon Dials Up SoCal Experience with Larger Fleet
Verizon has reinvented its mobile FiOS SoCal Experience this year with a larger fleet and a more locally relevant, integrated campaign that incorporates cause marketing and rewards creativity. And with early results showing a sales increase of 27 percent in areas where it has focused, the strategy seems to be working.