Archive for 2013
UV Vodka Challenges Bartenders in Mixology Showdown
In the newest iteration of the mixology trend, Phillips Distilling Company brand UV Vodka is now challenging bartenders in three key markets to compete in its Shake-up Showdown to win bragging rights as the best mixologists in town. The three markets are Chicago, where the Showdown ended in June, the Jersey Shore, which will run...
Malibu Taps Stylish Influencers for New Product Launch
Malibu Rum may conjure the typical Caribbean image of palm trees and tiki huts. But for the launch of new low-calorie Malibu Island Spiced Rum, the brand sought to create an image befitting of a hip beach scene like Miami or the Hamptons, to reach a more stylish young female consumer. The brand invited 410...
CDW Tells High-Tech Story in Technoliner Tour
CDW’s Technoliner tour is on a mission to bring its technology story to customers. The experience is housed in what CDW calls “the ultimate technology vehicle,” a 48-foot, red Technoliner bus loaded with technology configured by the company’s architects and engineers to be used as an interactive demonstration of CDW’s technical solutions and capabilities.
Nabisco Sponsorship Satisfies One Direction’s Fan Connection
Nabisco as title sponsor of One Direction’s North American tour is bringing teen consumers closer than they “ever imagined” to the British pop boy band with live and digital experiences tied to its portfolio of cracker, cookie and gum brands. The 35-market tour kicked off June 13 in Fort Lauderdale, FL, and is heading to...