Posts tagged with ‘outdoor activation’
Four Tips for Hosting Cold-weather Outdoor Activations and Events this Winter
Fall is in full swing, but as an event marketer, you’re already on to the next season. Whether you’re planning to activate in a traditional cold-weather market this winter or preparing contingency plans for unexpected weather patterns, we’ve compiled four tips for pulling off successful cold-weather outdoor activations to help you embrace the next season’s...
Seven Tourism-inspired Engagement Tactics Worth Exploring
Much like event professionals, destination marketers are in the business of brand-building, content creation and engaging targets face-to-face to showcase the value proposition of a particular city, state or country. And with an uptick in experiential programming hailing from the tourism industry, there are plenty of crossover lessons to be learned. So we rounded up...
Monthly Pulse Survey Results: The State of Outdoor Events
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in June focused on the state of outdoor events this summer.
Ashley’s Beach Retreat Invites Consumers to Envision Their Ideal Outdoor Setups
Furniture retail brand Ashley activated the Beach Retreat at the Santa Monica Pier that highlighted the brand’s latest outdoor furniture offerings and allowed consumer passersby to lounge, enjoy a festive beverage, and listen to music. The activation took place over the weekend, June 17-18, from 11 a.m. to 5 p.m., in a high-traffic location on...